SeeJewel vs WATI. What a jeweller actually gets.
A shared WhatsApp team inbox with chatbot flows. SeeJewel runs the whole jewellery business on one record: the counter, stock, karigars, customers and every chat. Here is what each is built for, what it costs to make work, and how you would move.
What WATI is built for, and what SeeJewel does for a jeweller.
- A capable team inbox for WhatsApp and other chat apps
- Broadcasts, chatbot flows and integrations
- Quick to start for small teams
- Replies quote today’s price from your own stock
- “Is my repair ready?” answered from the record
- Every chat lands on the record with her bills and visits
- The counter, stock and karigars in the same system
What no single tool, WATI included, gives a jeweller.
Six things you get together on SeeJewel.
One jewellery record
Enquiry, visit, bill, repair and the next occasion on one customer record, not hand-offs between apps.
AI across the business
Answers from your stock, rates and customers, and drafts replies and posts for your yes.
Made for jewellery
Rate board, purity, weights, HUID, making, old gold and karigars are the product, not a customisation.
Personal to each customer
Her taste, size and occasions shape every message, at the counter and on WhatsApp.
One system to secure
Roles, store-level access, approvals and an audit trail, with no data copied between tools.
On our cloud or yours
SeeJewel’s cloud, or a private install for groups that want it.
WATI and everything around it, or one record.
WATI, plus
- A billing and stock system
- A CRM for the real customer record
- A gold-rate source
One SeeJewel record
Counter, stock, karigars, customers, every chat, your online showroom, posts and payroll, on one plan.
What WATI costs a jeweller to make work, and what SeeJewel costs.
How each one charges, and what you pay for around it.
| WATI | SeeJewel | |
|---|---|---|
| How it is priced | Monthly plans by tier, with extra users charged | One plan with every module; your price in writing after a demo |
| What else you pay for | Meta message fees, prepaid; AI by tier | WhatsApp conversations at Meta’s rate, AI images beyond your plan, and ads |
| Getting set up | Self-serve | Set up with you; customers, stock and bills moved across |
| Support | By plan | WhatsApp, phone and email, from people who know jewellery |
| Jewellery know-how | None: contacts and tags, not bills or stock | Built for jewellers: rate board, purity, HUID, making, old gold and karigars |
Does WATI understand a jewellery business?
Ten things every jeweller needs, checked one by one.
| What a jeweller needs | WATI | SeeJewel |
|---|---|---|
| Prices from today’s rate, by purity | Not built in | Every bill, quote and online price from the day’s rate board |
| Weights and HUID on every piece | Not built in | Gross and net weight, stones and HUID on each piece |
| Making charges and wastage | Not built in | Per gram, percentage or flat making, with wastage on the bill |
| Old gold at the counter | Not built in | Old gold weighed, valued by purity and set against the bill |
| Karigars and the workshop | Not built in | Gold out and back in fine grams, wastage rules, karigar logins |
| One inbox for every chat | Yes for WhatsApp; replies not tied to your stock | WhatsApp, Instagram, Facebook and website chat, with AI-drafted replies |
| One customer record | Contacts with tags; no bills | Bills, chats, visits and occasions on the same record |
| GST billing and Tally | Not built in | GST bills, return figures and Tally export |
| Online showroom and try-on | Not built in | Your shop online, with virtual AR and AI photo try-on |
| Posts to every platform | Not built in | One post to Instagram, Facebook and Google, captions written |
What changes when a jeweller moves from WATI?
Switch between the two to see the difference.
“Let me check and get back” on every price
Extra users and AI by tier
The inbox cannot see stock
How a jeweller moves from WATI to SeeJewel.
Four stages. Nothing moves on until the numbers agree.
Export from WATI
Customers, products, stock and balances, in whatever format it gives you.
Mapped with you
We import the files and match the unusual columns; you confirm every mapping.
Run side by side
Keep WATI on while your team starts SeeJewel on one job, such as WhatsApp or the counter.
Switch when it agrees
Then move the rest, before or after your busiest season, never in the middle.
Tally can stay your books throughout. How we move you →
Questions to ask WATI before you renew or buy.
Send them to your team, or ask them in your next call.
- Does WATI do this out of the box: prices from today’s rate, by purity?
- Does WATI do this out of the box: weights and huid on every piece?
- Does WATI do this out of the box: making charges and wastage?
- Does WATI do this out of the box: old gold at the counter?
- Does WATI do this out of the box: karigars and the workshop?
- Does WATI do this out of the box: one inbox for every chat?
- Does WATI do this out of the box: one customer record?
- Does WATI do this out of the box: gst billing and tally?
- Does WATI do this out of the box: online showroom and try-on?
- Does WATI do this out of the box: posts to every platform?
- Where will our data be hosted, and who can reach it?
- What do we pay every year after the first, including support, AI and partners?
- How do we get all our data out if we leave?
Other tools jewellers weigh up.
SeeJewel vs Interakt
A WhatsApp tool for small businesses.
Compare →SeeJewel vs AiSensy
A WhatsApp marketing and broadcast tool.
Compare →SeeJewel vs Gati SJE Plus
A long-standing jewellery manufacturing ERP, sold in editions with add-ons.
Compare →SeeJewel vs Salesforce
The large, general-purpose enterprise CRM.
Compare →SeeJewel or WATI?
SeeJewel or WATI: which should a jeweller choose?
WATI is a good WhatsApp inbox, but it holds contacts, not bills or stock. Choose SeeJewel if you want replies that know today’s price, the piece and the customer.
WATI details are from its public materials as of 3 November 2026; where something is not stated publicly we say so rather than guess. SeeJewel details are product-verified. Check each vendor’s own page before deciding.
See SeeJewel next to WATI, on your own data.
Tell us what you run today. We show what carries over, what changes and what it costs.