SeeJewel vs Salesforce. What a jeweller actually gets.
The large, general-purpose enterprise CRM. SeeJewel runs the whole jewellery business on one record: the counter, stock, karigars, customers and every chat. Here is what each is built for, what it costs to make work, and how you would move.
What Salesforce is built for, and what SeeJewel does for a jeweller.
- A deep CRM with the biggest app marketplace and partner network
- Strong for groups with developers and an implementation budget
- AI, data and messaging tools sold as add-ons
- Prices from today’s rate on every bill, quote and online page
- The counter, stock and karigars on the same record as the customer
- WhatsApp, Instagram and website chat in one inbox, answered from your stock
- An online showroom with virtual try-on
- Set up and supported by people who know jewellery
What no single tool, Salesforce included, gives a jeweller.
Six things you get together on SeeJewel.
One jewellery record
Enquiry, visit, bill, repair and the next occasion on one customer record, not hand-offs between apps.
AI across the business
Answers from your stock, rates and customers, and drafts replies and posts for your yes.
Made for jewellery
Rate board, purity, weights, HUID, making, old gold and karigars are the product, not a customisation.
Personal to each customer
Her taste, size and occasions shape every message, at the counter and on WhatsApp.
One system to secure
Roles, store-level access, approvals and an audit trail, with no data copied between tools.
On our cloud or yours
SeeJewel’s cloud, or a private install for groups that want it.
Salesforce and everything around it, or one record.
Salesforce, plus
- A counter billing and stock system
- A WhatsApp messaging add-on
- An implementation partner
- A gold-rate source
One SeeJewel record
Counter, stock, karigars, customers, every chat, your online showroom, posts and payroll, on one plan.
What Salesforce costs a jeweller to make work, and what SeeJewel costs.
How each one charges, and what you pay for around it.
| Salesforce | SeeJewel | |
|---|---|---|
| How it is priced | Per user, per month, by edition, billed yearly | One plan with every module; your price in writing after a demo |
| What else you pay for | AI, WhatsApp messaging and premium support plans are paid add-ons | WhatsApp conversations at Meta’s rate, AI images beyond your plan, and ads |
| Getting set up | Usually an implementation partner | Set up with you; customers, stock and bills moved across |
| Support | Standard support included; premium plans cost extra | WhatsApp, phone and email, from people who know jewellery |
| Jewellery know-how | None for jewellery out of the box; built with custom objects | Built for jewellers: rate board, purity, HUID, making, old gold and karigars |
Does Salesforce understand a jewellery business?
Ten things every jeweller needs, checked one by one.
| What a jeweller needs | Salesforce | SeeJewel |
|---|---|---|
| Prices from today’s rate, by purity | Custom build | Every bill, quote and online price from the day’s rate board |
| Weights and HUID on every piece | Custom fields | Gross and net weight, stones and HUID on each piece |
| Making charges and wastage | Custom build | Per gram, percentage or flat making, with wastage on the bill |
| Old gold at the counter | Not a counter system | Old gold weighed, valued by purity and set against the bill |
| Karigars and the workshop | Not built in | Gold out and back in fine grams, wastage rules, karigar logins |
| One inbox for every chat | Through a paid messaging add-on; not tied to stock | WhatsApp, Instagram, Facebook and website chat, with AI-drafted replies |
| One customer record | A CRM record; the counter is elsewhere | Bills, chats, visits and occasions on the same record |
| GST billing and Tally | Through partners and connectors | GST bills, return figures and Tally export |
| Online showroom and try-on | Not built in | Your shop online, with virtual AR and AI photo try-on |
| Posts to every platform | Through separate marketing products | One post to Instagram, Facebook and Google, captions written |
What changes when a jeweller moves from Salesforce?
Switch between the two to see the difference.
The gold rate typed in by hand
Partners, add-ons and support plans on top
CRM and counter in two systems
How a jeweller moves from Salesforce to SeeJewel.
Four stages. Nothing moves on until the numbers agree.
Export from Salesforce
Customers, products, stock and balances, in whatever format it gives you.
Mapped with you
We import the files and match the unusual columns; you confirm every mapping.
Run side by side
Keep Salesforce on while your team starts SeeJewel on one job, such as WhatsApp or the counter.
Switch when it agrees
Then move the rest, before or after your busiest season, never in the middle.
Tally can stay your books throughout. How we move you →
Questions to ask Salesforce before you renew or buy.
Send them to your team, or ask them in your next call.
- Does Salesforce do this out of the box: prices from today’s rate, by purity?
- Does Salesforce do this out of the box: weights and huid on every piece?
- Does Salesforce do this out of the box: making charges and wastage?
- Does Salesforce do this out of the box: old gold at the counter?
- Does Salesforce do this out of the box: karigars and the workshop?
- Does Salesforce do this out of the box: one inbox for every chat?
- Does Salesforce do this out of the box: one customer record?
- Does Salesforce do this out of the box: gst billing and tally?
- Does Salesforce do this out of the box: online showroom and try-on?
- Does Salesforce do this out of the box: posts to every platform?
- Where will our data be hosted, and who can reach it?
- What do we pay every year after the first, including support, AI and partners?
- How do we get all our data out if we leave?
Other tools jewellers weigh up.
SeeJewel vs Zoho CRM
A general CRM inside Zoho’s wide business suite.
Compare →SeeJewel vs HubSpot
An inbound marketing and sales CRM.
Compare →SeeJewel vs Gati SJE Plus
A long-standing jewellery manufacturing ERP, sold in editions with add-ons.
Compare →SeeJewel vs SAP Business One
An ERP for small and mid-size companies, sold through partners.
Compare →SeeJewel or Salesforce?
SeeJewel or Salesforce: which should a jeweller choose?
Salesforce is a powerful general CRM, but the jewellery work needs partners and custom building on top. Choose SeeJewel if you want rate-board pricing, weights, karigars, the counter and WhatsApp already built, on one record.
Salesforce details are from its public materials as of 3 November 2026; where something is not stated publicly we say so rather than guess. SeeJewel details are product-verified. Check each vendor’s own page before deciding.
See SeeJewel next to Salesforce, on your own data.
Tell us what you run today. We show what carries over, what changes and what it costs.