SeeJewel vs Shopify. What a jeweller actually gets.
The general online store builder. SeeJewel runs the whole jewellery business on one record: the counter, stock, karigars, customers and every chat. Here is what each is built for, what it costs to make work, and how you would move.
What Shopify is built for, and what SeeJewel does for a jeweller.
- A great store builder with a huge theme and app ecosystem
- Used by many direct-to-customer jewellery brands
- Checkout, gateways and shipping apps
- Online prices follow today’s rate, no app needed
- One stock for the website, the counter and catalogues
- Online buyers known at the counter, on one record
- Virtual try-on built in
What no single tool, Shopify included, gives a jeweller.
Six things you get together on SeeJewel.
One jewellery record
Enquiry, visit, bill, repair and the next occasion on one customer record, not hand-offs between apps.
AI across the business
Answers from your stock, rates and customers, and drafts replies and posts for your yes.
Made for jewellery
Rate board, purity, weights, HUID, making, old gold and karigars are the product, not a customisation.
Personal to each customer
Her taste, size and occasions shape every message, at the counter and on WhatsApp.
One system to secure
Roles, store-level access, approvals and an audit trail, with no data copied between tools.
On our cloud or yours
SeeJewel’s cloud, or a private install for groups that want it.
Shopify and everything around it, or one record.
Shopify, plus
- A gold-rate app
- A WhatsApp tool
- A CRM
- Counter billing in another system
One SeeJewel record
Counter, stock, karigars, customers, every chat, your online showroom, posts and payroll, on one plan.
What Shopify costs a jeweller to make work, and what SeeJewel costs.
How each one charges, and what you pay for around it.
| Shopify | SeeJewel | |
|---|---|---|
| How it is priced | A monthly plan, plus transaction fees with third-party gateways | One plan with every module; your price in writing after a demo |
| What else you pay for | Apps for gold rates, bookings and WhatsApp, billed separately | WhatsApp conversations at Meta’s rate, AI images beyond your plan, and ads |
| Getting set up | You or an agency; jewellery pricing needs apps or a developer | Set up with you; customers, stock and bills moved across |
| Support | Chat and email on all plans | WhatsApp, phone and email, from people who know jewellery |
| Jewellery know-how | Gold rate and weights through third-party apps | Built for jewellers: rate board, purity, HUID, making, old gold and karigars |
Does Shopify understand a jewellery business?
Ten things every jeweller needs, checked one by one.
| What a jeweller needs | Shopify | SeeJewel |
|---|---|---|
| Prices from today’s rate, by purity | Through third-party gold-rate apps | Every bill, quote and online price from the day’s rate board |
| Weights and HUID on every piece | Custom fields | Gross and net weight, stones and HUID on each piece |
| Making charges and wastage | Not built in | Per gram, percentage or flat making, with wastage on the bill |
| Old gold at the counter | Not applicable online | Old gold weighed, valued by purity and set against the bill |
| Karigars and the workshop | Not built in | Gold out and back in fine grams, wastage rules, karigar logins |
| One inbox for every chat | Through separate apps | WhatsApp, Instagram, Facebook and website chat, with AI-drafted replies |
| One customer record | Online customers only | Bills, chats, visits and occasions on the same record |
| GST billing and Tally | GST invoices through apps | GST bills, return figures and Tally export |
| Online showroom and try-on | Product pages; try-on through apps | Your shop online, with virtual AR and AI photo try-on |
| Posts to every platform | Through sales-channel apps | One post to Instagram, Facebook and Google, captions written |
What changes when a jeweller moves from Shopify?
Switch between the two to see the difference.
Online and counter stock kept apart
Apps and transaction fees on top
Online buyers unknown at the counter
How a jeweller moves from Shopify to SeeJewel.
Four stages. Nothing moves on until the numbers agree.
Export from Shopify
Customers, products, stock and balances, in whatever format it gives you.
Mapped with you
We import the files and match the unusual columns; you confirm every mapping.
Run side by side
Keep Shopify on while your team starts SeeJewel on one job, such as WhatsApp or the counter.
Switch when it agrees
Then move the rest, before or after your busiest season, never in the middle.
Tally can stay your books throughout. How we move you →
Questions to ask Shopify before you renew or buy.
Send them to your team, or ask them in your next call.
- Does Shopify do this out of the box: prices from today’s rate, by purity?
- Does Shopify do this out of the box: weights and huid on every piece?
- Does Shopify do this out of the box: making charges and wastage?
- Does Shopify do this out of the box: old gold at the counter?
- Does Shopify do this out of the box: karigars and the workshop?
- Does Shopify do this out of the box: one inbox for every chat?
- Does Shopify do this out of the box: one customer record?
- Does Shopify do this out of the box: gst billing and tally?
- Does Shopify do this out of the box: online showroom and try-on?
- Does Shopify do this out of the box: posts to every platform?
- Where will our data be hosted, and who can reach it?
- What do we pay every year after the first, including support, AI and partners?
- How do we get all our data out if we leave?
Other tools jewellers weigh up.
SeeJewel vs ChatGPT and Claude
General AI assistants.
Compare →SeeJewel vs Gati SJE Plus
A long-standing jewellery manufacturing ERP, sold in editions with add-ons.
Compare →SeeJewel vs Salesforce
The large, general-purpose enterprise CRM.
Compare →SeeJewel vs Zoho CRM
A general CRM inside Zoho’s wide business suite.
Compare →SeeJewel or Shopify?
SeeJewel or Shopify: which should a jeweller choose?
Shopify is the best general store builder. Choose SeeJewel if you want the website, the counter, stock and customers on one record, priced from today’s rate.
Shopify details are from its public materials as of 3 November 2026; where something is not stated publicly we say so rather than guess. SeeJewel details are product-verified. Check each vendor’s own page before deciding.
See SeeJewel next to Shopify, on your own data.
Tell us what you run today. We show what carries over, what changes and what it costs.