SeeJewel vs HubSpot. What a jeweller actually gets.
An inbound marketing and sales CRM. SeeJewel runs the whole jewellery business on one record: the counter, stock, karigars, customers and every chat. Here is what each is built for, what it costs to make work, and how you would move.
What HubSpot is built for, and what SeeJewel does for a jeweller.
- Strong inbound marketing: email, forms and landing pages
- Easy to start with a free CRM tier
- A large app marketplace
- Prices from today’s rate on every bill, quote and online page
- The counter, stock and karigars on the same record as the customer
- WhatsApp, Instagram and website chat in one inbox, answered from your stock
- An online showroom with virtual try-on
- Set up and supported by people who know jewellery
What no single tool, HubSpot included, gives a jeweller.
Six things you get together on SeeJewel.
One jewellery record
Enquiry, visit, bill, repair and the next occasion on one customer record, not hand-offs between apps.
AI across the business
Answers from your stock, rates and customers, and drafts replies and posts for your yes.
Made for jewellery
Rate board, purity, weights, HUID, making, old gold and karigars are the product, not a customisation.
Personal to each customer
Her taste, size and occasions shape every message, at the counter and on WhatsApp.
One system to secure
Roles, store-level access, approvals and an audit trail, with no data copied between tools.
On our cloud or yours
SeeJewel’s cloud, or a private install for groups that want it.
HubSpot and everything around it, or one record.
HubSpot, plus
- A counter billing and stock system
- A WhatsApp tool
- A gold-rate source
- An agency or admin to set it up
One SeeJewel record
Counter, stock, karigars, customers, every chat, your online showroom, posts and payroll, on one plan.
What HubSpot costs a jeweller to make work, and what SeeJewel costs.
How each one charges, and what you pay for around it.
| HubSpot | SeeJewel | |
|---|---|---|
| How it is priced | Per seat, by hub and tier; marketing contacts priced separately | One plan with every module; your price in writing after a demo |
| What else you pay for | Higher tiers for automation and WhatsApp; onboarding fees on some tiers | WhatsApp conversations at Meta’s rate, AI images beyond your plan, and ads |
| Getting set up | Self-serve, with paid onboarding on higher tiers | Set up with you; customers, stock and bills moved across |
| Support | By tier | WhatsApp, phone and email, from people who know jewellery |
| Jewellery know-how | None for jewellery | Built for jewellers: rate board, purity, HUID, making, old gold and karigars |
Does HubSpot understand a jewellery business?
Ten things every jeweller needs, checked one by one.
| What a jeweller needs | HubSpot | SeeJewel |
|---|---|---|
| Prices from today’s rate, by purity | Not built in | Every bill, quote and online price from the day’s rate board |
| Weights and HUID on every piece | Custom properties | Gross and net weight, stones and HUID on each piece |
| Making charges and wastage | Not built in | Per gram, percentage or flat making, with wastage on the bill |
| Old gold at the counter | Not a counter system | Old gold weighed, valued by purity and set against the bill |
| Karigars and the workshop | Not built in | Gold out and back in fine grams, wastage rules, karigar logins |
| One inbox for every chat | A shared inbox, WhatsApp on paid tiers; not tied to stock | WhatsApp, Instagram, Facebook and website chat, with AI-drafted replies |
| One customer record | A CRM record; the counter is elsewhere | Bills, chats, visits and occasions on the same record |
| GST billing and Tally | Not built in; through apps | GST bills, return figures and Tally export |
| Online showroom and try-on | Not built in | Your shop online, with virtual AR and AI photo try-on |
| Posts to every platform | Social publishing on Marketing Hub tiers | One post to Instagram, Facebook and Google, captions written |
What changes when a jeweller moves from HubSpot?
Switch between the two to see the difference.
Walk-in customers never reach the CRM
Contacts and tiers priced as you grow
Marketing and the counter in two systems
How a jeweller moves from HubSpot to SeeJewel.
Four stages. Nothing moves on until the numbers agree.
Export from HubSpot
Customers, products, stock and balances, in whatever format it gives you.
Mapped with you
We import the files and match the unusual columns; you confirm every mapping.
Run side by side
Keep HubSpot on while your team starts SeeJewel on one job, such as WhatsApp or the counter.
Switch when it agrees
Then move the rest, before or after your busiest season, never in the middle.
Tally can stay your books throughout. How we move you →
Questions to ask HubSpot before you renew or buy.
Send them to your team, or ask them in your next call.
- Does HubSpot do this out of the box: prices from today’s rate, by purity?
- Does HubSpot do this out of the box: weights and huid on every piece?
- Does HubSpot do this out of the box: making charges and wastage?
- Does HubSpot do this out of the box: old gold at the counter?
- Does HubSpot do this out of the box: karigars and the workshop?
- Does HubSpot do this out of the box: one inbox for every chat?
- Does HubSpot do this out of the box: one customer record?
- Does HubSpot do this out of the box: gst billing and tally?
- Does HubSpot do this out of the box: online showroom and try-on?
- Does HubSpot do this out of the box: posts to every platform?
- Where will our data be hosted, and who can reach it?
- What do we pay every year after the first, including support, AI and partners?
- How do we get all our data out if we leave?
Other tools jewellers weigh up.
SeeJewel vs Salesforce
The large, general-purpose enterprise CRM.
Compare →SeeJewel vs Zoho CRM
A general CRM inside Zoho’s wide business suite.
Compare →SeeJewel vs Gati SJE Plus
A long-standing jewellery manufacturing ERP, sold in editions with add-ons.
Compare →SeeJewel vs SAP Business One
An ERP for small and mid-size companies, sold through partners.
Compare →SeeJewel or HubSpot?
SeeJewel or HubSpot: which should a jeweller choose?
HubSpot is excellent at inbound marketing, but it does not run a jewellery counter. Choose SeeJewel if you want marketing, chats, the counter and stock on one customer record.
HubSpot details are from its public materials as of 3 November 2026; where something is not stated publicly we say so rather than guess. SeeJewel details are product-verified. Check each vendor’s own page before deciding.
See SeeJewel next to HubSpot, on your own data.
Tell us what you run today. We show what carries over, what changes and what it costs.